Category: News

27/03/202302/05/2023

Kukri Sports has announced their most sustainable Hong Kong Sevens merchandise range to date, as the world’s premier rugby event, the Hong Kong Sevens returns on 31 March.

Kukri Sports who provide all the Official Merchandise for the event have produced three of the new replica shirts purely from recycled polyester, with all packaging and carrier bags across the full merchandise range also produced from recycled materials.

The fashion forward range of leisure wear and accessories includes T-shirts, hoodies, and polo shirts, as well as a full range of replica home and away shirts for men, women, and kids, enabling everyone to take home a piece of history from the 2023 event and build towards a more sustainable future.

Kukri Sports will operate a name and number printing booth for the first time in the Hong Kong Stadium, where fans can get their products personalised. As well as supplying the official Hong Kong Sevens merchandise range, Kukri Sports are also official suppliers to the Hong Kong Rugby Union teams across men’s, women, and national age grade teams.

The Cathay Pacific/HSBC Hong Kong Sevens is one of the most popular sporting events in Asia and attracts some of the world’s top rugby players and thousands of fans from around the globe.

Clare Millington, General Manager – Asia at Kukri Sports said: “The Hong Kong Sevens event has always been special for Kukri Sports and this year is no different. Our global Product Design Team have made huge efforts in developing the sustainable apparel for the event and we can’t wait to see how it is received.

“We have absolutely no doubt it will be another event to remember, and we are proud of our efforts in being able to produce these products for fans and athletes alike.”

The online store is now live with merchandise available to purchase ahead of the tournament, or during the event itself from one of the stadium stalls.

The three-day event takes place from March 31 to April 2, with 16 teams competing on rugby’s greatest stage.

16/03/202302/05/2023

Kukri Sports are proud to announce our partnership with UCI Cycling World Championships, for the upcoming 2023 event in Glasgow.

Kukri are the official provider of workforce and volunteer clothing for the event, which will combine 13 existing UCI World Championships together into one mega event for the first time, making it one of the biggest sporting events on the planet.

For more information on the even visit www.cyclingworldchamps.com

“It is fantastic to welcome Kukri Sports as our official provider of workforce and volunteer clothing for the 4,000 plus staff and volunteers working at the 2023 UCI Cycling World Championships. With an exceptional reputation for supplying high quality sport and leisurewear clothing, we can be confident our staff and volunteers will be looking their best as Scotland welcomes athletes and spectators from around the world to the biggest cycling event in history this summer.” – Trudy Lindblade, CEO of the 2023 UCI Cycling World Championships.

“We are extremely excited to be supporting the 2023 UCI Cycling World Championships in Glasgow and across Scotland this summer. It is such a huge event and the first of its kind in the cycling world. We take great pride in supporting the thousands of staff and volunteers who will be supporting such a monumental event.” – Josh Beal, Sales Director, Kukri Sports

If you are interested in partnering with Kukri Sports, or want to know how we can help with your kit requirements Get In Touch

06/03/202302/05/2023

The sports brand has announced a record-breaking year, including successes with international sporting events and key partnership extensions.

Kukri Sports has announced significant global growth for their brand, after another hugely successful year in 2022. Sales figures rose significantly by a record 23%, whilst profits rose by 58%.

After adapting to the easing of pandemic restrictions around the world the business has sustained relationships with premium global sporting events, whilst a number of high-profile partnership announcements and extensions have taken place as the brand continues to be a leading provider for National Governing Bodies, education providers and sporting clubs across the world.

In 2022, Kukri continued to provide high-quality bespoke teamwear and leisure wear for the world stage, delivering an unprecedented service to partnered teams and athletes at the Birmingham Commonwealth Games, with teams including Team England and Canada. They also continued their 17th year of sponsorship of the Hong Kong Sevens following its return in November.

As a global business Kukri also experienced exponential growth in various regions, including the Middle East, Ireland and North America, with an increase in custom-made teamwear orders from teams in the regions and an increased demand for their apparel online. To further solidify their presence, Kukri signed multiple sponsorship deals, including an extension with one of their longest serving clients, Dubai College, and a 3-year partnership with Cougar Volley as their official kit supplier.

Additionally, the sports brand also signed and extended agreements with a host of other partners such as Loughborough University, Welsh Gymnastics, British Wrestling, England Lacrosse, British Wheelchair Basketball, Rugby School and a number of other well renowned educational institutions.

Last year, the brand’s initiative to reduce their environmental effect while also caring for individuals who create and wear their products throughout the world, continued to excel.

Andrew Ronnie, Group Chief Executive at Kukri Sports, said: “This year has once again seen an exponential rise in sales numbers while we have also continued to ensure we are delivering excellent levels of customer service and satisfaction, despite some of the most challenging trading times.

Another focus for us has been our ambition to continue to improve our products and develop our sustainability ambitions, giving our partners across the world the choice of a more environmentally friendly kit provision – something you will see at our events this year.

The year ahead promises to be no less of a success for us and we have some exciting events to look forward to, including the bi-centential celebrations with our partner Rugby School amongst others. We continue to put a huge focus on supporting athletes across the board – be that youth, female, or male athletes.”

10/01/202311/01/2023

Kukri Sports are excited to announce an extension to our successful partnership with England Lacrosse, until 2027.

England Lacrosse are the National Governing Body for the sport in England. As part of the deal Kukri will continue as the official kit supplier and will provide sponsorship as well as bespoke playing and training wear for all England national squads, academies and staff.

“England Lacrosse (EL) are delighted to re-sign with Kukri as our official kit supplier across all major EL properties. Kukri have proved to be a committed, reliable and dynamic partner since we first signed with them in 2018.

Kukri are continually working to refine and redesign their lacrosse products, delivering sport specific performance sportswear to our athletes. 

Kurki will also partner The Fly, Europe’s first ever national 6s lacrosse league.

We look forward to working with Kukri over the coming years.” – Caroline Royle, Marketing Manager, England Lacrosse.

“Everyone at Kukri is delighted to extend our long-term partnership with England Lacrosse. The partnership, starting in 2018 and with the extension, takes us through to 2027. The long-term nature of the partnership means that we can develop products specifically around England Lacrosse, which in turn can be uniquely designed for optimum performance of the teams. It is exciting to work directly with the England Lacrosse players, producing new lacrosse sportswear.

The partnership extension will also see us develop further merchandise ranges for England Lacrosse supporters, as well as working with The Fly tournament to produce all kit alongside specific fan ranges.

It is an exciting time for both organisations and we can’t wait to grow the lacrosse offering across the country further!” – Josh Beal, Sales Director, Kukri Sports

Kukri Sports are a global sportswear supplier, offering superior quality bespoke garments, across multiple sports, from grassroots to elite level.

To find out how we can support your sportswear needs Contact Us

07/12/202211/01/2023

As he approaches his first year as a professional boxer, Kukri Sports sat down with sporting ambassador Kieran Molloy to look back on his career so far, from his incredible amateur career to signing with the sports brand, and his ambitions for the future.

“I only spoke to my girlfriend about it last week,” Kieran Molloy says, astonished, when asked if he realises the enormity of what he has accomplished since going pro earlier this year.

“We were on the way back to the airport to come back to England, and I was just sitting there and thought to myself if you told me this three years ago that I was going to sign as a professional, having Kukri Sports as a kit sponsor and training in England with a world class coach, I would be so happy.”

For Molloy, becoming a professional boxer has been his dream since he was five years old. He followed his two brothers, Connor and Stephen, to the local Boxing club in Galway and, as he puts it, has “never looked back since.”

The Irish boxer rose to prominence in the amateur scene with 202 wins in 221 fights, including 11x National Champion, 3x Irish Elite Champion, EU bronze medallist, as well as a Youth European and World medallist, all by the age of 23.

“I started having my first few fights when I was 9,” said Molloy. “Every guy that I would spar at my own age, I was far too advanced for them.

“Then I started sparring with kids three or four years older and I would hold my own against them. So we travelled around the country for sparring matches and I started winning national titles, so it was all good for my confidence.”

But there is one moment that stands out for him the most: winning his first league title. “To have my grandad there, who sadly passed away last year, and the people who were with me from the start, who supported me, it was just class to have everyone with me on the night.”

After making the decision to turn over to the pro ranks nine months ago, Molloy was signed by one of the best promotional companies in the business. His link up with world-class coach Angel Fernandez has seen him go from strength to strength, with three professional wins under his belt so far. However, his life has changed in more ways than one, in and out of the ring.

“I have to do a lot by myself now. I live by myself which has been a big change. On the weekends I have to stay disciplined and recover properly so I’m fresh for training on Monday. Even if I’m just going out visiting people, it still makes you tired when Monday comes, so I’ve been trying to get as much out of training as possible and my recovery, as well.

“I’m training extremely hard. I think I’ve upped my work ethic again since I’ve turned pro. I’m studying a lot about boxing this year, compared to before when training was done I would just forget about boxing for the rest of the day.

“Most days now, I’m going back and writing down what worked well. I’m studying, always, just to try and improve.”

When the subject turns to Kukri Sports, it is evident how much the support means to Molloy. The sports brand partnered with him ahead of his pro debut and now supply him with sportswear for his bouts, something the young boxer is grateful for, and believes has had a significant impact on his confidence in the squared circle.

“We’re on an exciting journey together,” Molloy gleamed. “I have a three-year goal for myself to become a world champion and to top that with the support from Kukri Sports, it’s amazing.

“They’re great at keeping contact and always have me kitted out properly for training, with not just me but my whole team. It’s good to look slick as a team together, going to weigh-ins or press conferences. They’re great people to work with.”

Molloy’s commitment and knowledge of the sport in which he operates is compelling, and with his fourth pro-bout scheduled for next month in Belfast, he is determined to keep his unbeaten record.

“I fought in Belfast in August in front of 11,000 people in a massive stadium with a great atmosphere. There’s always a good atmosphere in Belfast for fight nights.

“We’re looking to move to 4-0 that night so I’m looking forward to it. We’re in a heavy faze of camp at the moment so by the time fight night comes, we will be well prepared.”

Despite being heavily focused on his next fight, Molloy does have a long term vision. His approach has always been that he is better than his opponents and feels he can reach the pinnacle of the sport, but he remains humble and is determined for his performances to speak for themselves

“I’ve got a lot of dreams in my head, and I don’t want to share all of them, but the ultimate goal is to make sure I become a world champion”. Molloy’s boxing journey is not one to be missed.

05/12/202211/01/2023

Kukri Sports are proud to announce a new 10-year partnership extension with Rugby School, which will run until 2033.

The deal reconfirms Kukri as Rugby School’s official sportswear provider, offering a full range of bespoke sportswear for staff and pupils, both on and off field.

Located in Warwickshire, England, Rugby School are one of the most prestigious education establishments in the world and is one of the oldest independent schools in Britain (founded in 1567). To learn more about Rugby School visit www.rugbyschool.co.uk

“We are pleased to be extending our relationship with Kukri Sports. Rugby School has created a functional and inclusive range of sports kit with the help and support of Kukri – students and staff all look and feel part of our sports teams. We take great pride in our ‘nobody on the bench’ approach and this kit embodies our ‘whole person whole point’ ethos. We are delighted to be associated with Kukri, a leading brand in the sportswear industry as demonstrated by their appointment as this year’s Commonwealth Games kit supplier for Team England.” – Debbie Skene, Rugby School.

“We are very proud to be extending our partnership with Rugby School, a powerhouse in school sports with enormous heritage. The school’s history speaks for itself, being the home of Rugby, but the school’s modern sports offering has unbelievable breadth and depth, this year showcasing 57 teams, playing 8 different sports, with over 550 pupils playing a competitive game on a single day. The partnership extension allows for us to plan for the pupils and parents of tomorrow, developing school sportswear specifically for the school and its pupils. We aim to deliver continuity and consistency but continually adapt to the next school’s sportswear offering.” – Josh Beal, Sales Director at Kukri Sports.

2023 – Rugby’s 200^th anniversary at the game’s historic birthplace – Rugby School

Celebrations will take place throughout 2023 at Rugby School to celebrate the bicentennial of the game of Rugby itself.

Rugby School is the home of the sport, which was first played on the school pitch back in 1823.

Find out more about the celebrations

If you are interested in partnering with Kukri Sports, or want to know how we can help, Get in touch

17/11/202215/12/2022

Kukri Sports has announced a deal with Birmingham 2022 bronze medallists Javier and Joaquin Bello this week, providing them kit ahead of their key competitions this year. As part of the announcement, we sat down with the pair to find out a bit more about who they are, their background and their hunger for more success.

Three months on from their epic performance in the Commonwealth Games that earned them an illustrious bronze medal, Javier and Joaquin Bello are stood in more humbling territory, their local training centre. “We are so proud, but this is just the beginning. We have bigger aspirations,” says Javi with a smile, when asked about the pair’s past achievements. Despite their previous accolades, the brothers are setting their sights on the future, growing the sport of beach volleyball, and building their own legacy.   

The Bello’s guaranteed themselves a shot at a medal after impressively defeating Tuvalu, Cyprus, and Team Gambia in the competition. However, in the biggest match of their careers, in front of a 4,000 crowd, the mammoth task of the more experienced Team Canada was a stride too far for the Madrid-born siblings. They bowed out in the semi-final, before eventually edging Rwanda to secure their bronze. The talent, dynamism, and passion they radiated during the tournament won the hearts of the spectators.  

Despite tight funding, the twins exceeded all expectations of England’s place in the beach volleyball world order and became trailblazers for the sport in Britain. “Part of our identity is knowing we don’t have the perfect conditions to be a professional team, but doing the best with what we’ve got,” admitted Javi. “There are now more people playing and it will benefit the sport in the long run, it might not be us benefitting, but definitely the next generations of players.” A wisdom way above his years, the 22-year-old is clearly delighted to have had an impact on the long-term success of his favourite sport.   

The conversation turns to his brother, Joaquín, who is asked if the siblings had planned to engross the public this much. “They liked our passion,” he responded jovially. “We focused almost exclusively on the Commonwealth Games this year as it was the biggest event in a generation that we were going to host in the UK. It was our once in a lifetime opportunity to broadcast this sport to the world.” Perhaps reflecting the modern world in sport, the brothers identify social media as the catalyst that propels them and their brand. They “love to tell stories and show off the sport” to their followers and confess the engagement they receive on their content has a positive impact on their lives.  

When the topic of Kukri Sports is brought up, both Bello brothers light-up. The brand partnered with the players and supplied them with their kits for the Commonwealth Games, something that the young sportsmen are incredibly thankful for and state that played a colossal role in their great form. “You want clothes that are comfortable and you can move in. We felt loose and good on the court and that was all down to Kukri, that’s why we reached out to them. It’s another little performance gain we had thanks to them,” says Joaquin, who feels supported by the brand, as the brothers aspire to make a serious push for the next Olympic Games.   

Whilst they dream of having professional careers in the sport, they are both still in education, but it is not difficult to see that they are gifted individuals with masses of charisma – Javier recently graduated in Politics, Philosophy and Economics from Royal Holloway University, while Joaquin is in his fifth year studying medicine at Imperial College. The twins, who emigrated with their beach volleyball-obsessed family to the UK aged 10, are in perfect hands for success. Their mother Barbara is their team manager, with younger brother Enrique acting as a training partner. Most incredibly of all, their father Luis, described as “one of the best coaches in the world” by Javi, coaches them. An exemplary set-up for a meteoric rise. Javier and Joaquin Bello – remember the names. 

03/11/202211/01/2023

As the world’s premier rugby event launches a much-anticipated return on 4^th November after a 3-year hiatus Kukri Sports are delighted to continue in our 17^th year as sponsor and official merchandise supplier.

The Cathay Pacific / HSBC Hong Kong Sevens is one of the most popular sporting events in Asia and attracts some of the world’s top rugby players and thousands of fans from around the globe to watch intense, fast paced rugby action in a carnival atmosphere at the famous Hong Kong Stadium.

The three-day event takes place from 4^th – 6^th November when 16 teams are set to compete on rugby’s greatest stage.

As well as supplying the official Hong Kong Sevens merchandise range, Kukri Sports are also official supplier to the Hong Kong Rugby Union teams across men’s, women, and national age grade teams.

This year we have produced a fashion forward range of leisure wear and accessories for every age of rugby fan including T-shirts, hoodies, and polo shirts, enabling everyone to take home a piece of history from the 2022 event, as well as a full range of replica home and away shirts for men, women, and kids.

As we move towards a more sustainable future, we have introduced the option of replica shirts made from recycled fabric giving the #HK7’s rugby fans a wider range to choose from and the chance to be part of the sustainable sportswear revolution.

Our online store is now open for you to purchase your merchandise ahead of the tournament or buy your memento at the event itself from one of the stalls located in the stadium.

Get a piece of history from the 2022 #HK7’s while stocks last and get ready for another truly memorable 3-day carnival of rugby.

01/11/202230/11/2022

Kukri Sports are delighted to announce a multi-year extension to our partnership with King’s College, Taunton.

King’s College was founded in 1880 and is an elite education provider, situated in Somerset, uk. They offer a carefully tailored curriculum, delivered by specialty teachers, from nursery through to Sixth Form, which includes an enviable sporting provision. Find out more about King’s College, Taunton.

As part of the partnership Kukri will provide a full range of bespoke school sportswear for both on and off field, for both staff and pupils.

“We have been with Kukri for a few years now and are delighted to be in partnership moving forward. The kit is really good quality and we love playing around with the designs of which there are many options. Our pupils and staff are incredibly happy and we are so pleased we continue to look smarter, more professional and cohesive thanks to the kit packages we have put together.” Phil Lewis, Director of Sport, King’s College.

“To extend our partnership with a school such as Kings College is exciting and a great opportunity to continue growing what we’ve started over the past couple of years. We have created an image and identity to the schools brand both on and off the field, this will only continue to grow and expand. Sport at Kings College plays such a huge part in the students journey and we get great pleasure in supporting a part of this, we look forward to what is up and coming.” Lloyd Alley, Regional Sales Manager, Kukri Sports.

If you are interested in partnering with Kukri Sports, or want to know how we can help, get in touch