The Hong Kong Sevens are now just a few weeks away, and we're thrilled to announce that we've joined up with G.O.D., the famous Hong Kong lifestyle brand, to produce an exciting range of merchandise items for the incredibly popular event.
All items in this exciting range will carry the stylish, specially-designed Kukri x G.O.D. logo which features remnants of the original Hong Kong flag. The G.O.D. designers have created a very innovative range of 'East meets West' rugby-inspired items including:
- a men's red and blue striped polo with symbolic patches on the front and a Chinese calendar patch on the back.
- Cheongsam-inspired ladies polo
- Two traditional Chinese jackets
- Cheeky team boxer briefs (pictured)
- Two premium bags - one messenger, one tote
- Two tattoo sleeve designs, one for kids, one for adults
- Multicoloured G.O.D. x Kukri silicon bracelets...a percentage of these sales will go to the Foodlink Foundation.
You can check out photos of some of the great items here.
Douglas Young - the creator of G.O.D. - says, "We like to work with brands that are different from G.O.D., so when Kukri approached us with the idea of collaborating with them on this Rugby Sevens project, we naturally agreed. What has been especially great about working with them is that they are willing to do something with humour. Throughout the entire process, from brainstorming to production, and now in the month leading up to the event, we have always been on the same page. I believe that our shared senses of humour and approaches to the look and feel of this specially-designed line of products really shines through in the designs!"
Kukri Group Managing Director Phil Morris says, "This is an exciting new partnership for Kukri that allows us to offer some fun and innovative new products to the Hong Kong Sevens Range. It's been a pleasure working with GOD and I'm sure Hong Kong Sevens fans are going to enjoy the results of the partnership."
The Kukri x G.O.D. range will compliment the fabulous event range which is available to order now at www.kukrishop.hk - all the great items will be available in and around the stadium on the weekend of the event!